Four sites cover the league today. More are in development. Each is built in-house on a shared platform.
Four sites, each covering Allsvenskan from a different angle. A reader typically moves between them: news, statistics, discussion, player careers.
News, analysis and reporting covering every Allsvenskan club. Updated continuously.
A statistics platform for Allsvenskan. Team and player data, structured for comparison and analysis.
A moderated discussion forum for Allsvenskan. Considered conversation at a high signal-to-noise ratio.
Player careers visualised on a map. A geographic view of players moving through Allsvenskan — a complement to the three core sites.
Our focus is Allsvenskan. We don't cover other leagues, other sports, or other regions.
Each of our sites covers the league from a different angle. They share a single platform and a single team, which allows us to work with partners across the network rather than one site at a time.
We work with technology as a primary tool, not as an adjacent capability. Integrations, custom builds and shared infrastructure are part of how we operate.
A single platform across all four sites. Partner engagements sit on top of the same infrastructure, which allows us to combine placements, integrations and bespoke work within one arrangement.
Partner placements distributed across any combination of our sites. Native to the surface they appear on.
Direct connections to partner APIs, including real-time feeds from betting operators. Bi-directional where required.
Access to structured data from across the network, and co-produced data products combining our material with partner feeds.
Products, tools or campaigns built for a specific partnership. Scoped on a per-engagement basis, delivered on our platform.
We work across four broad types of partnership. Engagements are scoped individually. Audience data is shared on request.
Additional sites under development. Timings are indicative and refined as products approach release.
A mobile client covering the full network.
Real-time scores and match events.
A league tables aggregator across multiple leagues.
An odds aggregator across operators.
A fantasy assistant for Allsvenskan.
A dedicated podcast surface.
90′min is a privately held media network based in Sweden. We operate four sites today, with additional sites in development. Ownership is mixed across owned, co-owned and partnered properties.
We work with a small team and a single technology stack. Decisions about which sites we build and which partnerships we enter are made by the same people.